Attorney Steve discusses the new mantra's for business and brand building:
1. There are two types of businesses (those that buy leads and those that general leads)
2. There are three types of people/businesses:
a. Those that "make" the news
b. Those that "break" the news
c. Those that "partake" in the news
You need to understand these roles
3. The four new business mantras in the digital universe:
a. Publish or perish
b. Connnect or collapse
c. Build fans and followers base (audience)
d. Get reviews or be yesterdays news
Listen to this amazing podacast on how to master your digital domain.
This episode discsusses cancellation of the Washingto Redskins federal trademarks in the Trademark Trial and Appeal Board (TTAB) a division of the United States Patenbt and Trademark Office (USPTO). What were the grounds for the cancellation? Will the Redksins appeal? Can you start selling Washington Redskins stuff online?
Here is a video we did on can I sell Washington Redskins logo merchandise?